Why Animation Works?

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Animation Production is all about telling a story. Whether it's a story about a product or service, your customers or even sharing some technical or regulatory information, our main aim as animation producers is always sharing a message in a compelling, persuasive and convincing manner that makes your audience take action. It can be through explainer videos, 2D and 3D animations, info-graphics produced in various animation styles presenting vast and sometimes challenging topics and content. 

You can bring any concept to life - take liberty to slide the scales, bend the rules and let your imagination run free. Bring any concept, no matter how complex or abstract, to life.

Complex topics can be easily simplified - Animation production and explainer videos can bring any concept to life that text or live videos can't. Animations are extremely effective in explaining processes in a simple and engaging manner with limited resources making difficult topics easier to understand.

Content can be easily updated - In this rapidly changing world the ability to adapt to changes and show relevance is vital. It's important to update your marketing collateral and messaging to reflect these changes. Animated video is a fantastic solution to keep content fresh and relevant. If you want to adapt video content, or change your message or visuals, animation is a much easier and more cost effective to edit than re-shoot the entire video.

Our dedicated animation team works with all budgets and inputs from our purpose built animation studios found in the creative heart of Sydney, Chippendale. Discover why we're the preferred animation supplier for Transport for NSW, Dept of Education NSW and various ASX200 companies.

Animation Works for many marketing and communication needs from explainer videos, 2D and 3D animation production and infographics. Savvy marketers recognise animation can be used in communicating sensitive, technical and complex information simply and effectively. This is why out of the 50 best explainer videos adjudicated by HubSpot only 7 are non-animated.

 From the 50 best Explainer Videos, 86% are Animated 

animationworks.com.au is part of Chippen Lane Creative Pty Ltd